4.05.2013

Sears {s/s 1955}

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This week I was at a local antique shop, and while looking through a box of fruit crate labels, I completely missed three Sears catalogues inches from my face on the shelf in front of me. When I finally looked up and saw them I grabbed them and hauled them home. 1945, 1948, and 1955. Spring/summer of 1955 has the most color, and the most spring spirit! 

Hope you enjoy :)

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38 comments:

Manic Pop - Retro/Fashion Design said...

Love photos from old catalogs. Thanks for sharing!

Gracey at Fashion for Giants said...

Oh my goodness, these are just beautiful. Thank you so much for sharing!

Ashley said...

These kill me! Ugg, time machines, hurry up! The novelty prints are so stinking cute, especially that last one. Need!

Abbi Jane said...

Oh, I wish we still had gorgeous fabrics like that! I know, I know there's Spoonflower, and reproduction lines, but it's just not the same.

blingblingvintage said...

I want ALL those clothes.

Kristina Uriegas-Reyes said...

OMG I want to wear everything!

xo
Kristina
TweeValleyHigh.com

Helen Le Caplain said...

What an absolute riot of colour! And look at all those cinched-in waists *waist envy*

Thanks for sharing :)

www.mancunianvintage.com

drapedincloudlets said...

Ooh, these lovely dresses makes me long for spring even more (-:

Sammi said...

Ohh my gosh, how beautiful. These look to be in great condition! How I wish Sears still sold dresses like these! I'd be in heaven! :) Thank you for posting!!

xox Sammi
www.thesoubrettebrunette.blogspot.com

Harlow Darling said...

So many gorgeous dresses!!!!! I hope it's okay I post some of these on my Tumblr, linking back to your blog of course :)

luckylucille said...

Uhg I am dying over the Sunback Dress and the Cummerbund Dress! So, so, awesome!

Jessica Cangiano said...

Oh what a dream it would be to find myself in that kind of situation! Lucky gal!!! I've yet to unearth any vintage Sears catalogs in person over the years (and much as I think I've mentioned before about year books), the sky-high shipping costs (to send one to Canada) make buying them online something of a no-go. Hopefully one day your luck will rub off on me! In the meantime, I'll just scroll and rescroll through these gorgeous mid-century fashion filled pages a few (dozen) more times! :)

♥ Jessica

mideva said...

Love those prints,need to make a novelty print dress like those,thanks for sharing.

Betty2Tone (Laura) said...

If I owned dresses like that, I would probably be a lot more excited about spring! The shoes are also amazing

Eva-Lynn said...

I wish they would still make these clothes. Or that they would make it a "trend" to dress like this so that vintage obsessed people like me don't have that much trouble to find nice dresses anymore! x

fashionistainthedark.blogspot.com

GracefullyVintage said...

Wow so amazing! You are so lucky to find them, thanks for sharing! :)

Jen said...

I'm amazed by how timeless these designs are! I saw a white sweater identical to the one in the 4th image at White House Black Market yesterday, and in the mid-80s my mother had a dress exactly like the striped frock in the 7th picture. I suppose 1955 never goes out of style!

<3 jen @ librarian tells all

The Boyer Family said...

We have actually downloaded hundreds of pages from the S&R catalogs via Ancestry.com! They are sooo much fun and are simply eye candy for the vintage lover :)
Of course, the real thing is twice as good as a bunch of downloads ;) such neat finds, I must say!

-Charlotte
boyerfamliysingers.blogspot.com

Karen/Small Earth Vintage said...

This is just an orgy of amazing prints. Too much! I love it.

Arika said...

I want so much of this!

Mary's Vintage Ramblings said...

So fabulous! I wish there were still catalogues around that sold as much gorgeous fashion as this!

Stephanie Jay Em said...

Clothes porn! I want to wear every single thing in that ad.

Lizzy said...

Ohh!! what a beauty!!! Thanks for sharing! I guess we all want to wear those dresses!!!

LandGirl1980 said...

GAH! The colors! The choices. The PRICES!!!!!!!! *openly weeps*

let's make a daisy chain said...

I just love looking through catalogues like this..I mean who knew I needed a matching parasol and dress until this moment!!
Freya x

Jo said...

*drools* love me some novelty print on big skirts!
Lovely find.
Jo :-)

Teresa said...

Such a great find!
I adore vintage catalogues and oh how I wish I could actually order from them. :)

Kim said...

BOAT DRESS! I want one!

Jana B said...

I was very excited to see a fabric swatch on the Signed Originals page. I have a vintage skirt made out of the fabric with the trumpet and drum. So neat to see the ad for it!

Katrionagh said...

Wow, what a find! 50's catalogues would be so fabulous to look through. I happened upon three vintage Eaton's (Canada's answer to Sears, back in the day) catalogues at a flea market recently. Five bucks each, from the mid-70's. Thanks for inspiring me to get 'em scanned!

Schmetterling said...

I love this post! I showed it to my husband and said, "dresses like this should come back in style." ;) I love the big full skirts!

chicvic said...

My favorite silhouette is the fit and flare...I love it! The colors are also so beautifully vibrant.

V

http://chicvic.com

thegirlinbetween said...

I have a skirt made up with the same tribal pattern as the yellow skirt in the centre of photo 9.

It's signed too. Faded a little at the waist. How lovely to see it referenced!

Rebecca Jean said...

My sweater! I have the red sweater on the bottom middle, under Year 'Round Classics. It is my absolute favorite vintage sweater. It fits perfectly and goes with everything. How fun to see it new in a catalog and to know what year it's from. Thank you for posting this!

Cheers!
Rebecca Jean
Midnight Maniac

Jordan Randolph said...

Those dresses are fantastic!!! And those shoes look so familiar. Funny how everything old is new again.

Jordan
http://jordansvintagekitchen.blogspot.com

Karen said...

No wonder my mother always loved shopping at Sears when I was a child! Great post!

Desiree said...

So many colors and patterns and short haircuts! Where can I get an umbrella/parasol that exactly matches my outfit?

Bombshell Bettie said...

BOAT PRIIIIINT!!!! btw i love these posts ;)